2. How effective is the combination of your main product and ancillary tasks?
Music Video
CD Packaging
CD
Poster
Record Label Logo
I can answer this question on two very different levels; in terms of business as well as in terms of creativity. I feel that my main product and my ancillary tasks were rather well together. I have used synergy between the two by the inclusion of the "Lost Minds Music"'s logo. Both pieces compliment the song in my opinion too. Distribution of my product will be done in different ways for each of my product but each of them will link to each other. The poster will be placed into record shops that will then go on to sell the product. The video will be distributed online as well as to the main video video broadcasting channels. It will be placed on YouTube (a popular video streaming site) and will be linked across to the band's Facebook page. This will advertise the song on each platform and then may make people want to buy the physical release of it; they will enter a "Record shop",see the poster and buy it.It will be distributed this way so that the target audience is hit, social media plays a big role in success these days since the release of the Arctic Monkeys on MySpace.
The release of my song into the modern media environment would require all of the things that I have created for this project. A video would be needed to "advertise" the song on the music channels, a CD single would be required so that people who enjoy the physical releases of the song can by it. A poster would be needed to promote the CD release and indirectly it would promote the video. In the actual media environment, house style is important and I have managed to use one of these so that my product would look real in music market and correlate to other products that are present in said market. The paper based design work of the poster and CD packaging has a colorful optimism which I feel is also present in the song which is projected via the video.A lot of my feedback has been positive for all of my media project and people have said that my product works really well as package.
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